Friday, June 15, 2012

Future Flavas Music Summit at the Blake Hotel (6/16/2012)

Posted By on Fri, Jun 15, 2012 at 2:29 PM

Plenty of music label and industry representatives will be on hand this weekend as the 2nd annual Power 98's Future Flavas Music Summit offers a backstage peek at the music business.


Taking place at The Blake Hotel on June 16, this year's summit will focus on "Taking It to the Next Level," with four block panels of music industry professionals discussing legal basics, contracts, production, promotion and radio play. Tickets are $20 in advance and $25 at the door.

Here's the schedule:

11 a.m.-12:15 p.m.: The Basics
- Getting the paperwork in order
- Contracts
- What is the lawyer's purpose?
- Do lawyers get you signed?
- What is the normal cost for a lawyer?
- When should you start looking for a lawyer?
- Copywriting laws
- Publishing
Panel: Moderator - Yasmin Young (WPEG Radio Personality), Jeff Dixon (Disturbing Tha Peace Records), Mike (Day 26), Alonzo Alston (Entertainment Lawyer), Bellanora McCallum (Entertainment Lawyer), Charles Whitfield, Sunshine Anderson

12:30-1:45 p.m.: Production
- Mixing & Mastering
- Do you need a top producer?
- Do you need top notch equipment?
- At home studio vs. commercial studio
- Following the trend- do's and don'ts
- How to get into songwriting
- What are the elements of production
- Picking the right song/track
Panel: Moderator - Chris Clay (Nu Soul Productions), Bruce Irvine (GYB Entertainment), The Perfextionist (Producers), Paul Lawrence, Kevin McCall (RCA Recording Artist), Mr. Collipark (Producer)

2-3:15 p.m.: Promotion
- Branding
- Role/importance of management
- Self-promotion
- Media Outlets
- A&R: who they are, what they look for, how to contact them
- Presentations
- How long does it take?
- Label shopping
- Internet use/sales
- Street
- What do labels look for?
- Does it take a lot of money?
Panel: Moderator - Arnold Taylor (South Coast Marketing), Bill Evans (VP of Promotions, Def Jam Records), Craig Davis (VP of Promotions, EMI/Capitol Records), Juliette Jones (VP of Promotions), Nathan Price (Reverbnation), Latitia Taylor (Crownworld Entertainment), Tony Wallace (Sony/Columbia Records), Kenny Lattimore (R&B Recording Artist)

3:30-4:45 p.m.: Radio
- Payola/Plugola
- Presentation
- Mix Jock influence
- What does radio look for?
- Understanding how radio works
- Is radio your first or last step?
- How to promote to radio
- Knowing your audience
Panel: Moderator - Terri Avery (Operations Manager/Program Director), Deon Cole (APD/MD WPEG-FM), Joshua Medlock (Mediabase 24/7), Terry Base (Program Director, WWWZ-FM)

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