THE LORAX
*1/2
DIRECTED BY Chris Renaud & Kyle Balda
STARS Danny DeVito, Zac Efron
The animated feature film The Lorax is officially called Dr. Seuss' The Lorax, but given the extent to which it perverts Theodor Geisel's classic children's book, Universal Pictures might as well have named it J.K. Rowling's The Lorax or F. Scott Fitzgerald's The Lorax or even Jane Austen's The Lorax.
The central thrust remains the same: A young boy (voiced in the film by Zac Efron) learns that a strange character named the Once-ler (Ed Helms) was responsible for the extinction of trees, despite the protestations of the Lorax (Danny DeVito), a small, walrus-mustached creature who speaks on behalf of nature. Even pushing aside the niggling fact that the studio partnered with numerous corporations to plug the film — some offering products that especially go against the book's environmentally friendly message (a Mazda SUV?) — what appears on screen is a garish, unappealing mess, with Dr. Seuss' gentle push for nature over industry turned into an obnoxious screed populated with dull new characters and strapped with a satchel of forgettable songs. Because this comes from the same people who created the superior Despicable Me, there's a perpetual struggle between cute little bears and cute little fishies to emerge as the equivalent of that previous picture's cute little Minions — nobody wins.
On the positive side, this movie at least managed to infuriate right-wing dimwits like Fox's Lou Dobbs, who accused the filmmakers of trying to "indoctrinate our children" with liberal messages — stuff like nurturing the planet, respecting your neighbors, consuming responsibly, and other similarly sick and twisted ideas.
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