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Arts in the Harriet Sanford Era 

ASC President's openness and innovation earn -- gasp! -- kudos from all quarters

Page 5 of 5

At least two strong innovations are on the horizon. A marketing firm has been contracted to do a complete demographic marketing study to spark more effective strategies. And instead of their usual glossy annual report geared to donors, the ASC will publish a tabloid annual report as a newspaper insert. Prime focus will be on what affiliate groups achieved artistically instead of how the ASC raised and divvied funds.

Sanford even finds reason for dissatisfaction with Charlotte's overachieving donor group.

"We want people to know: yes we need your money, but equally important, I need you to go to the theater, go to the museum. If you only give me money and don't cross the threshold, I fail."

Like many fine works of art, what Sanford is trying to do must be fully understood before it can be fully appreciated. Yes, she's taking our Arts & Science Council beyond its proud heritage of efficient, prolific fundraising and generous corporate volunteering. She's even looking beyond building respect for local arts organizations and getting local artists paid.

Harriet Sanford is attempting to exponentially increase participation in the arts throughout the Metrolina area -- actively encouraging more people to create art and more spectators to enjoy what artists do. In the process, she's attempting to use the ASC as a catalyst for artistic expression, for bringing us together as a community, and enhancing community life. In other words, Sanford is trying to lift us all.

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