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Joey Hewell 

The hair stylist/on-air TV personality/designer says he's a "fashion schizophrenic"

Spotted at Common Market, Joey Hewell is a trendsetter who isn't afraid to stand out by showing his own personal style. If you catch him out in Charlotte during an event, it gets even better. You might see anything from blue hair, top hats and arm-bearing button-downs that show off his sleeve tattoo to tailored suits, fedoras (one of his signature accessories) and tuxedos with Gucci shoes.

While prepping for our interview, Hewell says he realized he doesn't "necessarily have a 'style.' Right now, I have a Mohawk and a mustache. Next week, I probably won't. This week, I like my blue jean jacket; next week, it could be different." After some thought, he concludes, "I'm a fashion schizophrenic!"

The hair stylist/on-air TV personality/designer is also the creator of FashionSOUL, a yearly event that combines fashion with art, music and culture. This year's event will be held at Amos' SouthEnd on May 5 to benefit the Humane Society of Charlotte. Find out more at

Shirt: American Apparel in South End

Pants: Urban Outfitters

"I love mustard, like the sauce, so I reserve these pants for days when mustard eating is inevitable. It blends right in when that drop of mustard hits the pants."

Pink Socks

"I can't remember where I bought them, but strangely enough, they're not the gayest thing in my closet. Rollerblades are."


"The shoes are by Antonio Maurizi. I shop [the website] very often."


"I bought a big one because I'm blind — not true, but I just love the boldness of it."

Tie: Local design house Abbeydale

"It was a gift to me from the designer David Watkins."

Tie clip: Sleepy Poet

"I like vintage shopping, and when I saw this tie clip of a cutting comb, as a stylist, it fit me perfectly. It started off as a joke, but now it's something I wear all the time."

Sunglasses: A thrift store in Asheville

Belt Chain: Revolution in the Epicentre


"I just thought I should 'mention' my underwear is PUMA because they make the best boxers."

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