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Justin Ruckman 

Creator of

One question that crosses a lot of people's minds after riding the information superhighway is, "Who thinks of this stuff?" Creative minds like Justin Ruckman are the mediums responsible for bringing us virtual communities and spreading the word about eco-friendly fuels.

"I do a lot of freelance Web site design and consulting," says Ruckman, the 23-year-old editor-in-chief of He says the idea was to bring creative people together to report from a citizen's perspective. In one month, the site received 10,000 hits while still pushing content on other forums like Twitter. He's also a co-founder of, an "all-purpose creative collective."

Ruckman is in charge of media and relations for Metrolina Biofuels, a company that makes and sells a biodiesel, and is working on opening a pump near Northlake Mall. "We're waiting on some permits; the pump is ready to go right now." He says the fuel is non-toxic and he's even taken shots of the mix to prove it.

"We're not just around to sell and make it; we're around to teach people about it," says Ruckman. This summer, they're starting a class at Central Piedmont Community College to teach about the product. "You could make it in your backyard. Then, you're making fuel for like 20 cents a gallon."

He is also a member of the Carolina Balloon Association. He says landing is the tricky part because you have no steering. Once, they were forced to set the balloon down on the first day of hunting season. He said they scared all the deer away, but the jolted property owner eventually calmed down.

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