This story makes me a little sad. I like vodka.
A Web site entitled the End of Vodka (theendofvodka.com), hosted by the makers of an açaí-flavored liqueur called VeeV, spitefully depicts vodka drinkers as vodka bots like the suited hedge-fund type, animated on the site, chanting models and bottles, or the miniskirted blonde who bubbles girls night out!The tofu of the bar as Paul Clarke, a cocktail blogger, calls vodka appears to be losing its once-mighty cachet (if not, however, its dominant market share). An instant relic, perhaps, of the dissipated boom times (Trump vodka, anyone? ... Anyone?). Or maybe a victim of Americas savvier taste buds. To hear some people talk, either way, its time to consign vodka to the same mock-worthy bin as white zinfandel, and be done with it.
Well, what do you think? Are the glory days of vodka over with?
Read the rest of this NY Times story here.