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Wednesday, September 25, 2013
Liquid Diet When getting canned is a good thing
Posted By Kimberly Lawson on Wed, Sep 25, 2013 at 7:00 AM
Last week, NoDa Brewing Co. unveiled a new package for its popular Hop Drop 'N' Roll IPA and Jam Session Pale Ale: cans. The move is a first amongst Charlotte breweries. "Canning/packaging beer allows us to expand our brand to more diverse markets where kegs may not be available," says Brian Mister, NoDa's director of community optimism. "This is also a much more portable product, allowing people to bring NoDa along with them in their active lifestyle."
When NoDa's owners looked at options for entering the world of portable packaging, canning made the most sense because it shields the beer from light, which can affect the beer in a number of ways, including taste. The vibrant design of the cans is courtesy of local brand management company Saturday.
The 16-ounce cans will be available in NoDa's taproom in mid-October, and soon after in Panthers Stadium, bottle shops and other places. "By the end of 2013, we should be into the market pretty heavily," Mister says.
The next beer slated to be canned is NoDa's award-winning porter Coco Loco.
When NoDa's owners looked at options for entering the world of portable packaging, canning made the most sense because it shields the beer from light, which can affect the beer in a number of ways, including taste. The vibrant design of the cans is courtesy of local brand management company Saturday.
The 16-ounce cans will be available in NoDa's taproom in mid-October, and soon after in Panthers Stadium, bottle shops and other places. "By the end of 2013, we should be into the market pretty heavily," Mister says.
The next beer slated to be canned is NoDa's award-winning porter Coco Loco.
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