Wednesday, December 10, 2014

Charlotte-based app Foodl.es could help you preserve your family recipes

Posted By on Wed, Dec 10, 2014 at 4:25 PM

For anyone who has ever treasured a family recipe, this app is for you. Whether cookbook junkie, recipe hound or sentimental foodist, a recipe is often much more than a recipe. It is a story, a legacy, a piece of a loved one left behind.

For Charlotte-based tech duo, Jill Bjers and husband Torgny, the loss of a beloved family recipe spurred the development of Food.les, a digital cookbook and recipe archive designed to preserve recipes online and in print.

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Bjers lost her grandmother 10 years ago and with her, the recipe for Divinity, a Southern confection similar to nougat. Bjers calls it a dense marshmallow. Though she can recreate Divinity through other recipes, it just isn’t the same. As a mother herself, Bjers realized the importance of preserving recipes and began researching online recipe archives to see what was out there.

The tech goddess, who throws big brains behind some of Charlotte’s most notable tech events like TedXCharlotte, BarCampCLT and most recently, Geek Girl Camp, uncovered a need for a more comprehensive online archive. Bjers, who loves the feel of flipping through cookbooks, wanted the online space to feel the same but could find none who did it successfully. She also found a wealth of sites that allowed for recipes to be archived but made it requisite to share with the public at-large. She didn’t want to do that either.

After thorough research, she recruited her coding counterpart/husband Tjorgny, a software engineer with 20 years of experience, to begin working on the buildout. What they have created is an innovative solution to preserving family recipes online.

“Video is something I’ve never seen in an app,” says Bjers.

Food.les will allow users to film and upload video of their loved one making a recipe and provides storytelling features via text and images to create one of a kind recipe archives preserved for posterity. The app offers the look and feel of flipping through a cookbook and privatizes the content so users have the option to share recipes. In addition, the app will offer ways to adjust recipes and reconfigure nutritional facts to accommodate different portion sizes. Users can collaborate with family members or others in their community to create a printed cookbook filled with treasured recipes.

“We’re taking all the things that make old recipes great and giving it a modern touch,” says Bjers. She and her husband hope to have the application in beta by spring, provided they have enough backing. You can donate to their Kickstarter project now through Sunday. Learn more about this project here.

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