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Monday, March 2, 2009
News File under Planet f&%#ers
Posted By Rhiannon Fionn-Bowman on Mon, Mar 2, 2009 at 3:04 PM
Short-sighted, as usual, the people trying to turn the need-to-green into cash can't seem to grasp the big picture.
Hm. Where are all the gadgets at the Greener Gadgets conference, a one-day acronym festival -- EPEAT, ROHS, LCA, anyone? -- covering topics from e-waste recycling to the economic benefits of going green. I was expecting to see cell phones crafted of discarded water bottles or a smog-powered BlackBerry. At least they've got the photovoltaic backpacks.Mostly, the exhibitors' hall and panels include an odd amalgam of entrepreneurs and industry analysts, makers and regulators, who are far less focused on the gadget itself than on where it comes from and where it goes on its cradle-to-cradle journey through the world. "We need to focus on the system, and not just on the gadget," said Intel's Director of Environment and Energy Policy Stephen Harper.
They're just as focused on where the gadget goes to die, an integral part of said system. As keynote speaker Saul Griffith, co-founder of Squid Labs and Makani Power, told us, "There's no 'away' to throw something anymore -- we know where everything goes."
Read the rest of this Grist article here.
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