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Wednesday, August 5, 2009
Film / Film News / News Say it ain't so, G.I. Joe
Posted By Matt Brunson on Wed, Aug 5, 2009 at 10:51 AM
From Studio Briefing (www.studiobriefing.net):
Presumably convinced that it will be roasted by critics, Paramount has decided not to screen G.I. Joe: The Rise of Cobra to critics before its opening on Friday, the Associated Press reported Tuesday. The studio has implemented a non-traditional strategy in promoting the film, showing it in advance only to carefully selected groups and a handful of what it regards as dependable bloggers and website creators. Most have already reviewed the movie -- positively. In an interview with the A.P., Paramount Vice Chairman Rob Moore said, "After the chasm we experienced with Transformers 2 between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote G.I. Joe. We want audiences to define this film."
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