David Fincher's Zodiac opened on the first weekend of March 2007, and given the spectacular reviews as well as Fincher's own popularity as the director of Seven and Fight Club, it should reasonably have made some noise at the box office. Instead, it opened with a shrug-inducing $13 million, with American filmgoers electing instead to spend a whopping $39 million on the weekend's other new release, the imbecilic Tim Allen flick Wild Hogs.