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Wednesday, December 16, 2009

Opinion / Mike McCray / News 'Hold' music could be so hot

Posted By on Wed, Dec 16, 2009 at 3:52 PM

Don't you hate this? "Due to unusually high call volume, blah blah blah ..." depending on how bad you want your wireless interent to work or that shiny piece of crap on QVC that grandma is dying for, chances are you'll wait it out.

Usually jazzy and upbeat, hold music is the country cousin of elevator music.

What if you called the Police and the 9-1-1 operator had to put you on hold, and everything they played was about law enforcement. The theme from Cops, The Clash's cover of "I Fought The Law" would send a certain subliminal message. What about KRS-One's "Sound of Da Police," I mean that's really what you want to hear, right? Since you're calling them and all. N.W.A.'s "Fuck The Police" and Bob Marley + Eric Clapton's "I Shot The Sheriff" obviously missing.

Say you called the Panthers about season tickets (obviously because the price should drop considering this year's performance), wouldn't it be awesome if their hold wasn't easy listening but rather Jock Jams. "Oh Oh Oh" by Zombie Nation or Gary Glitter's "Rock and Roll, Part 2"? Sure, he's a sex offender but that song would probably keep me on the line longer than anything Kenny G you could cue up.

Even Apple, arguably one of hippest companies in existence, is guilty of shitty hold music (and crazy long hold times as well).

Imagine if you cell phone allowed you to play hold music every time you clicked over. What would you play?

If you were on hold for me, I'd try to spice things up and play some things you can sing along with like Nas "Street Dreams" or The Cool Kids "Mikey Rocks" ... the list could go on and on, all I'm saying is hold music could be so much hotter!

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