OK GO may have helped spawn the epidemic but we've seen the one shot, cleverly done videos pop up more and more as artists vie for viral video fame.
Add Asher Roth to the mix.
The rapper whose laid back flow and campus-y lyrics made him a college tour all-star a few years ago is out to prove he's can spit about more than just a weed, women and textbooks. His new video for "Muddy Swim Trunks" (directed by BB Gun) from his mixtape, Seared Foie Gras with Quince and Cranberry, begins with Roth awaking in the bread aisle from his debut album cover, hitting a blunt from a minotaur and scooping a duck and wandering a grocery store getting dressed before sitting down for some... you guessed it, seared foie gras. Would've been nice to see Gilbert Arenas or Darrelle Revis make a cameo seeing as Gilbert's been suspended since that whole gun thing and Revis' season is over.
My only question, where are all the hot, nude Asian chicks in my Harris-Teeter? NSFW.