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Tuesday, October 6, 2009
Food News Blogging unmasked?
Posted By Tricia Childress on Tue, Oct 6, 2009 at 2:53 PM
Ever wonder if that endorsement of a product online is being written by the sales manager of that company? Or the blogger received a boxful of free samples or a free dinner? Or that the dissing of a restaurant is written by a disgruntled ex-employee? Beginning Dec. 1, 2009, bloggers will be required to become more transparent. Yesterday, the Federal Trade Commission voted to approve guidelines regulating bloggers. These guidelines will require bloggers to disclose any free merchandise or payments for reviews of a business or product and the blogger must be "clear and conspicuous" about any conflicts of interest.
Speaking of Food News, blogging FTC Tricia Childress
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