Mobile
Monday, June 8, 2009
Food News Starbucks goes instant
Posted By Kimberly Lawson on Mon, Jun 8, 2009 at 10:04 AM
click to enlarge
In its ever uphill battle to stay afloat, Starbucks recently launched VIA, an instant coffee mix, in Chicago, Seattle and London.
While the United States is mostly a brewing country, 80 percent of people in the United Kingdom who drink coffee use instant. The numbers are even more dramatic the further east you go. So, it stands to reason that with Starbucks seeing fewer customers thanks to a deepening recession, some innovation is in order. VIA was in development for the past 16 years and Starbucks felt now was the time to unleash the beast.
Read the rest of this Reuters story here.
Speaking of...
-
The Blotter: Cheap Date
Dec 28, 2017 -
Bizarre crime from Charlotte police files (June 16)
Jun 16, 2016 -
Plain red cups an affront to Christmas' beginnings
Nov 18, 2015 - More »
Latest in Eat My Charlotte
More by Kimberly Lawson
-
Two Former 'CL' Editors Discuss the Hurdles of Increasing Diversity
Apr 26, 2017 -
Picky eaters need not join
May 27, 2015 -
O.N.E. Charlotte pushes for restorative justice in CMS
May 27, 2015 - More »
-
Be eco-friendly with Compost Cookies 4
Ok, so they really aren't made of compost, but they are pretty much everything but the kitchen sink: Fritos, potato chips, pretzels, chocolate, butterscotch and oatmeal. Intrigued?
-
Cyros Sushi opens next week
And the menu is exclusively sushi.
-
Back of the Box: No Boil Classic Lasagne 5
Not having to boil the noodles rocks!
